VISIBLE HEEL CRACKS
Cracks you can see.
For dry heels with visible lines and a cracked-looking surface.

CARE FOR YOUR HEELS
Give those heels some targeted care.
This foot roll-on helps exfoliate dead skin and moisturise dry heels. Here's what it is made for—and where to use it.
VISIBLE HEEL CRACKS
For dry heels with visible lines and a cracked-looking surface.
DRY, ROUGH TEXTURE
For flaky patches and heels that feel dry or rough to the touch.
ROLL DIRECTLY ONTO HEELS
Roll onto clean, dry heels. Massage gently, allow to dry and use daily.
20% urea + 2% lactic acid help exfoliate buildup and soften rough texture.
The formula includes olive oil and vitamin E for nourishing, softer-feeling care.
Meet the formula behind your foot-care ritual.
Exfoliating ingredients for rough texture. Nourishing care for dry heels. Explore what each one brings to the routine.Soften the roughness.
Helps loosen dead skin buildup and soften hard, rough-feeling heel skin.
Lift the dead-skin buildup.
Supports gentle exfoliation for a smoother-feeling skin surface.
Nourish dry heel skin.
Adds nourishing care to help skin feel softer and more supple.
Complete the care.
Tocopheryl acetate, a form of vitamin E, adds antioxidant support to the formula.
GET TO KNOW THE FORMULA
A focused formula for dry, rough heels.
FOR DRY, ROUGH HEELS
Your face has a routine.
Your heels deserve one, too.
Meet targeted care for hardworking feet. Exfoliate rough skin, replenish moisture and make softer-feeling heels part of your daily ritual.
20% urea + 2% lactic acid help loosen dead skin buildup and soften rough-feeling heels.
A moisturising formula with olive oil helps care for dry skin and leaves heels feeling more supple.
Olive oil and vitamin E complement the exfoliating ingredients for a more complete foot care routine.
Little effort.
Lovely routine.
Clean your feet and pat dry.
Apply, then massage gently.
Allow to dry. Use daily.
Targeted ingredients. Thoughtful everyday care.
HOW TO USE YOUR FOOT ROLL-ON
A little care for
your hardworking heels.
Wash your feet, then pat dry with a clean towel. Start with clean, dry heels before applying.
A FRESH START FOR YOUR ROUTINE
Roll the product onto your heels. Gently massage the formula into the skin for even application.
TARGETED FOOT & HEEL CAREAllow the application to dry on your skin.
Use daily as part of your foot-care routine.
For the heels that carry you through every day.
A roll-on ritual for dry, rough skin.
“I like being able to roll it directly onto my heels. A quick massage and my foot-care step is done.”
“My face has a routine, but I used to forget my feet. Keeping this beside my moisturiser is a helpful reminder.”
“The roll-on makes it easy to focus on the rough areas around my heels instead of covering my whole foot.”
“Clean feet, pat dry, then roll and massage. It is a straightforward step to add to my evening routine.”
“I wanted something specifically for dry, rough heels. This format makes regular foot care feel more approachable.”
“Having one small bottle where I can see it helps me remember to look after my heels as well as my hands.”
“I prefer rolling it onto the heel and massaging it in. The application feels simple and easy to control.”
“I am trying to be more consistent with caring for dry skin on my feet. A dedicated heel-care step makes sense to me.”
Your foot-care questions, answered.
From the formula to your daily ritual.
It targets dry, rough heels. Urea and lactic acid help exfoliate surface buildup, while nourishing ingredients support softer, smoother-feeling skin.
Targeted foot & heel careClean your feet and pat dry. Roll onto your heels, massage gently, then allow the product to dry.
Use daily, following the directions on your pack.
Small step. Consistent care.*Tocopheryl acetate.
Results vary. Be Bodywise recommends daily use for three months for optimal results; this is not a guaranteed result timeline.
No. The ingredient list includes perfume and menthol. Check the full label if you have ingredient sensitivities.
This is the 20% Urea Foot Roll-On, 50 ml. The 30% Advanced formula is a separate variant.
20% Urea · 50 mlYes, the brand recommends a patch test. If itching, redness, burning or irritation occurs, wash off and stop use.